How do you feel about Madewell? Have you had the chance to visit a store or shop online yet? I’m sure I’ll be placing an order pronto. Here comes trouble!
One of my very favorite stores, Madewell, is officially online as of today! Madewell is basically J. Crew’s younger, hipper little sister. Self-described as “Effortlessly cool, totally original and full of downtown-chic essentials,” they are just that, with a cherry on top. With shops available in only 17 U.S. cities, Madewell has been hard to come by, although I have had the chance to pillage the sale section at their stores in Dallas and, more recently, Charlotte, NC.
This chic little shop is so up my alley that I end up feeling like a toddler in a Toys ‘R Us (gimme that! and that! and that!) from the moment I step inside. Today, I combed through their new online shop and pulled together a collection of my absolute favorite items. It was a real challenge to pick out just a few when I really love it all, so I narrowed it down by sticking to a muted color palette.
P.s. Refinery 29 offers a tour of Madewell marketing director Gigi Guerra’s home and announces Madewell’s collaboration with Alexa Chung for Fall 2010.